Avalon! Just hearing the name of this magical place will always make me smile. Avalon is the only town in California’s beautiful Channel Islands and is located on the easternmost island of Santa Catalina, just a short hour’s ferry ride from the mainland. It may be only an hour away, but it is a world apart and landing at the port feels like you’ve arrived in a far off land.
Catalina Island was once home to the Tongva people who used the island’s abundant soapstone to trade with other bands on the mainland and the other islands. It was purchased in its entirety by James Shatto in 1887 and Shatto built the island’s first pier and hotel hoping to attract tourists from Los Angeles. He had a tough time of it though and sold the island to the Banning Brothers just four years later. They had some level of success in developing the island’s tourism potential, but a devastating fire in 1915 and the general decline in tourism due to World War I caused them to look for a buyer themselves.
The man they found was William Wrigley Jr. of Wrigley Chewing Gum fame who purchased the island from the Bannings in 1919. Wrigley had the capital and the drive to make Avalon and Catalina Island a success. Wrigley built the Casino which is a theater, ballroom and gathering place and has never been a gambling hall. He purchased steamships to bring people to the island and built hotels to house them and restaurants to feed them. Wrigley owned the Chicago Cubs and had the team hold their spring training on Catalina from 1921-1951. Tourists came in droves, including many Hollywood stars.
After William Wrigley’s death in 1932, his son Philip took over and continued to promote Avalon and Catalina Island. During World War II, the island served as a training facility for the military, but after the war tourism would continue to grow. Philip was sensible enough to think of the long-term health of the island and signed over 88% of the island’s land to the Catalina Island Conservancy in 1975 to be kept in its natural state in perpetuity.
I had a great time in Avalon. I enjoyed some beach time at Descano Beach under the palm trees where I also tried the island’s signature cocktail: Buffalo Milk. I toured the Casino and saw the world’s largest circular uninterrupted dance floor. Our guide told us stories about the heard of bison which was brought to the island for the filming of Zane Grey’s The Vanishing American in the 1920s. They were left on the island and now roam free in a herd of over 150. We learned how Norma Jean Dougherty moved to the island when she was 16 and married a naval enlisted man. She worked pulling taffy at Lloyd’s Candy Shop (which is still there) and her husband was a projectionist at the Casino. Years later the world would meet her as Marilyn Monroe, but the island still remembers her as Norma Jean. An exotic bird park on the island was used to record the sounds used for the flying monkeys in the Wizard of Oz. The stories went on and on, one more interesting than the next. I learned more island stories at Avalon’s wonderful history museum and enjoyed a wonderful fresh fish dinner at the Lobster Trap and delicious strawberry pancakes at the Pancake Cottage the next morning. I climbed up the hill to the beautiful Chime Tower which chimes the quarter hour and provides amazing views over the town. I was only there for a day and a half, but I felt like it was much longer. I will always remember my time on beautiful Catalina Island and will definitely return in the future. I hope you enjoy these photos from Avalon, the jewel of Catalina Island.
