Jet’s Dairy Bar

Rhinelander is a charming little town in Oneida County in the Northwoods of Wisconsin. Located near the convergence of the Wisconsin and Pelican Rivers, Rhinelander got its start as a lumbering town and was first called Pelican Rapids. They changed their name to Rhinelander after Frederic Rhinelander, who was president of the Milwaukee, Lake Shore and Western Railroad at the time, in an effort to bring the railroad to their town.

Eugene Shepard and His Hodag

In 1893 a local man named Eugene Shepard came to town with stories of a savage beast he caught which he called a “hodag”. A couple of years later, he told people he had caught another hodag, but this time it was alive. He brought his catch to the county fair where he charged people for a peak at the beast. When news of the hodag reached the Smithsonian Institution, they were determined to send a team to document the find. It was then that Shepard admitted it was all a hoax. Despite this admission, Rhinelander took the hodag and ran with it. Today you can find hodag statues at the Chamber of Commerce, the courthouse, the library and many other locations. You can drink Hodag Blood Ale at the brewery and cheer on the Rhinelander Hodags at their high school sporting events. It is definitely the town’s mascot.

I had a wonderful visit to Rhinelander. I loved the beautiful downtown area, the county courthouse and especially the photogenic feed store in town which was especially magical the evening I took these photos. I hope you enjoy these photos from my visit to Rhinelander, Home of the Hodags.

Two Hodags at the Rhinelander

Hodag at the Courthouse

Oneida County Courthouse

Oneida County Courthouse

Zion Lutheran Church

Downtown

City Hall

Farmer’s Feed Store

The State Theater

WXPR Radio

The Art Center

Standing on a Corner

The Courthouse Down Davenport Street

Dutch Oven Bakery Ghost Sign

Matinee at the State

Farmer’s Feed Under the Wires

Old Gas Station

The New Shell

Looking Down From Jet’s Dairy Bar

Smokestacks and Light Posts

The Northwestern Hotel

Hodag at the Brewery

Alley Mural

Hodag at the Library

Dusk and the Moon

Heck Capital Advisers

Under the Wires

A Cloudy Sunset in Downtown Rhinelander

Daylight Fading on Brown Street

The Big Hodag at the Chamber of Commerce

Danner’s Shoes

Dusk on Brown Street

Farmer’s Feed Store and Some Awesome Clouds

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