Mercer is a small community of under 2,000 people situated along Highway 51 in Iron County, Wisconsin. The area has one of the highest concentrations of loons in the country and Mercer has designated itself The Loon Capital of the World. The town placed a massive 16 foot loon at its Chamber of Commerce named Clair d’ Loon. Every year in August, Mercer celebrates Loon Day which includes a loon calling contest. I thought it was a great little town with some fun shops and a cute Northwoods-style downtown area. It seemed like a lot of the businesses in town were for sale, so maybe this would be a great opportunity for someone looking to move to the area. I wasn’t in Mercer long, but it definitely charmed me and I wanted to share these pictures with you from The Loon Capital of the World.